![How the media & entertainment industries are embracing XR with Muki Kulhan](https://assets.pippa.io/shows/63bbf423830e5200117ba307/1673351315321-bc86dabccea0b07dda885cdaccc767da.jpeg)
How the media & entertainment industries are embracing XR with Muki Kulhan
35:24
Our next guest on Amata World Podcast is Muki Kulhan, Chief Innovation Officer at the Muki-International and the Innovation Lead at the IBC accelerators. Muki has over two decades of executive producing award-winning, interactive and immersive content and experiences. Muki’s expertise spans the realms of MetaTech, Synthetic Humans, Emerging Media, Broadcast Engineering and 5G innovation, with a core focus on engaging audiences in music, sport and entertainment. She is a visionary leader, orchestrating executive immersive XR productions and championing creative R&D initiatives that aim to shape our future productions for years to come. Muki’s global impact also includes XR strategies and executive production with Red Bull Media Network, BBC, ITV, SXSW, and more, showcasing her prowess in pushing creative tech boundaries. More recently, she has also been appointed the new UK Ambassador of Women In Immersive Tech (WIIT), where she is collaborating to promote diversity and gender equality in the emerging field of immersive XR tech.
In this episode, we cover her background at MTV International and broadcast journalism, morphing into her experience working on groundbreaking VR and AR immersive projects, right through to her involvement in promoting inclusion and diversity in the industry, as well as her hopes and predictions for the future of the immersive and emerging media.
Each week we are releasing an episode in the field of either Metaverse, Web3/Crypto, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.
To find more information about Muki and Muki-International:
LinkedIn: https://www.linkedin.com/in/mukikulhan/
Twitter: https://twitter.com/mukiapproved/
To find more information about IBC accelerators:
Website: https://show.ibc.org/accelerator-media-innovation-programme
To find more information about WIIT:
Website: https://www.wiiteurope.org/
Instagram: https://www.instagram.com/womeninimmersivetech/
Twitter: https://twitter.com/WiiT_Europe
LinkedIn: https://www.linkedin.com/company/women-in-immersive-technologies/
Additional links:
Virtual Voice: https://www.bbc.co.uk/taster/pilots/virtual-voice-meet-the-band
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