How behavioural science can be deployed to look at Web3 engagement with Tom Hadley

In this episode, we speak with Tom Hadley, the Director and Founder of Sufu, a marketing consultancy that promotes the Web3-inspired philosophies of community building and intimacy in brand building. With over 20 years of experience in big digital, advertising, and creative agencies, he has participated in huge media-driven campaigns for companies like Activision (Call of Duty: Modern Warfare 2 global launch, 2009) and built complex websites for Gatwick Airport, Trafigura, Freedom Leisure, and The Ageas Bowl.

During our conversation, we discussed Tom's background and a little bit about his current projects. However, the most interesting part was about his insights on behavioural science, so be sure to check it out. We also touched on his views regarding the fading hype around Web3 and his hopes and predictions for the future of the Web3 field.

To find more information Sufu:

https://sufumarketing.com/

https://www.linkedin.com/company/2276197/

https://twitter.com/sufumarketing

You can connect to Tom on:

LinkedIn - https://www.linkedin.com/in/tomhadley/

Take Tom’s brand building quiz: https://sufumarketing.scoreapp.com/