Taking XR to the next level, a discussion on what it takes to bring XR to new audiences with Prof. Matthew Freeman
In this episode we talk to Matthew Freeman, Professor of Digital Media and Research Lead, Film & Media at Bath Spa University and Founder & Director at Immersive Promotion Design, a new breed of R&D-led marketing consultancy that supports virtual and augmented reality creatives and businesses to better communicate with their audiences about the magic of immersive content. As well, Matt has published extensively on transmedia storytelling, immersive media, convergence cultures, media industries and branding, and is the author/editor of nine books to date. This episode covers Matthew’s journey transitioning into immersive tech from marketing, his background, as well as his hopes and predictions for the future of XR field.
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